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The Beverly Hills Hotel's New Supper Club
ALR Music Named Exclusive Music Partner of The Beverly Hills Hotel's New Supper Club
This fall, ALR Music becomes the exclusive live music partner for its landmark new supper club, marking a new chapter of expansion on the West Coast and the company's first residency in Los Angeles.
The news was announced exclusively by Variety.
The supper club is part of the most significant expansion of The Beverly Hills Hotel's social offering in more than eighty years, with visionary American designer Ken Fulk serving as Creative Director. It joins the hotel's legendary Polo Lounge, Fountain Coffee Room, and Cabana Café as part of a new chapter for the property known, since 1912, as the Pink Palace.
"ALR's ability to create sophisticated performances that honor the golden age of entertainment while embracing today's most compelling genres and relevant talent ensures every evening feels both timeless and fresh"
General Manager John Scanlon
The company's reputation as a residency specialist within hospitality began at The Arts Club in Mayfair, and grew from there into ongoing music programs at some of London's most celebrated members' clubs and private venues, including Annabel's and Maison Estelle.
That experience is what The Beverly Hills Hotel was looking for. As General Manager John Scanlon put it: "As we introduce this glamorous new supper club, it was essential to partner with a company that shares our commitment to artistry, authenticity and exceptional guest experiences. ALR's ability to create sophisticated performances that honor the golden age of entertainment while embracing today's most compelling genres and relevant talent ensures every evening feels both timeless and fresh."
"I am honored to take responsibility for reflecting the unique style and heritage in the live music experience"
ALR Music CEO, Alex Le Roux
Spanning genres and eras, the programme will draw on artists ranging from Ray Charles and Aretha Franklin to Sabrina Carpenter and Drake, each reimagined through the lens of Hollywood's golden era.
For CEO and Music Director Alex Le Roux, the appointment carries particular weight. "There are very few venues in the world that carry the history and atmosphere of The Beverly Hills Hotel," he said. "Being the Music Director at this iconic venue is an extraordinary privilege, and I am honored to take responsibility for reflecting the unique style and heritage in the live music experience."
ALR Music has spent over a decade building a reputation for musical direction at the world's most exceptional venues and private events, delivering over 650 high-profile events a year across the United States, Europe, Asia, and beyond, for clients including the Beckham-Peltz family, Venus Williams, and the Kansas City Chiefs. The company already operates from London and New York. The Beverly Hills Hotel marks its expansion onto the West Coast, bringing that same musical direction to Los Angeles.
The supper club opens this fall.