Privacy Policy

Last updated: December 2025

ALR Music (“we”, “our”, “us”) is committed to protecting your personal data and respecting your privacy.

This Privacy Policy explains how we collect, use, store, share and protect your information when you visit our website, enquire about our services, or communicate with us.

Information We Collect

1.1 Information You Provide to Us

We may collect personal information that you voluntarily provide when:

- Submitting an enquiry or contact form
- Signing up to our mailing list
- Interacting with us by email or phone
- Submitting an artist registration form

This may include:

- Name
- Email address
- Phone number
- Event details (location, date, guests)
- Passport details (artists only)
- Any other information you choose to provide

1.2 Information Collected Automatically

When you visit our website, we may automatically collect:

- IP address
- Browser type and version
- Operating system
- Device information
- Pages visited and time spent on the site
- Referral sources

This information is used for website analytics, security, and performance monitoring.

1.3 Cookies & Analytics

We use cookies to ensure the website functions correctly and to understand how visitors engage with it.

We currently use:

Google Analytics (GA4)

Google Analytics helps us understand user interactions and improve our website.
The data collected is anonymised and may include visit duration, pages viewed, and interactions.

You can opt out of Google Analytics tracking across all websites here:
https://tools.google.com/dlpage/gaoptout/

You may disable cookies in your browser settings, but some website features may not function properly.

We do not:

- Use cookies for advertising
- Use cookies to identify individuals
- Sell or share cookie data with third parties for marketing

2. Why We Use Your Data (Legal Basis)

We process your personal data based on:

- Legitimate interests – e.g., responding to enquiries, improving the website
- Consent – e.g., for mailing list subscriptions
- Contractual necessity – e.g., when discussing or booking an event
- Legal obligations – e.g., accounting or tax requirements

3. How We Use Your Information

We use your information to:

- Respond to enquiries
- Provide information about our services
- Manage bookings or client relationships
- Improve our website and user experience
- Send news updates
- Maintain internal administration and records
- Maintain artist records for our roster

We do not sell your personal data.

4. Sharing Your Information

We may share your data with trusted third-party service providers (“sub-processors”) who assist in:

- Website hosting and security
- Customer relationship management
- Event planning and administration
- Invoice processing
- IT services
- Wardrobe & Styling services
- Travel management services
- AV Production services
- Analytics and performance monitoring

These providers only process data on our behalf and are contractually obligated to adhere to GDPR standards. They have all signed Non-Disclosure Agreements.

5. How We Store and Protect Your Data

We take appropriate technical and organisational measures to safeguard your information, including:

- Encrypted storage where appropriate
- Access controls and authentication
- Secure hosting environments
- Regular security reviews

We retain personal data only for as long as necessary for the purposes described or as required by law.

6. Your Rights

Under UK GDPR, you have the right to:

- Access the personal data we hold about you
- Correct inaccurate or incomplete information
- Request erasure of your data (subject to legal obligations)
- Object to certain forms of processing
- Withdraw consent where processing is based on consent
- Data portability – request a copy of your data in a structured format
- Complain to the ICO (Information Commissioner’s Office)

To exercise your rights, contact us via the details on our website. We aim to respond within 30 days.

7. Links to External Websites

Our website may contain links to other sites.

We are not responsible for the privacy practices or content of external websites.

8. Updates to This Policy

We may update this Privacy Policy occasionally.

Any changes will be posted on this page with the updated revision date.